BRING BACK FRIDAY
IKEA

We turned Black Friday around and made a sustainable statement on the most commercial day of the year.

CASEVIDEO

Results

Gold – Epica, Homes, Furnishings & Appliances (2021)

Silver – ADCN, activation & promotions (2021)

Silver – Esprix, do good (2021)

Bronze – ADCN, medium business (2021)

Finalist – Sustainable Brand Index (2021)

Nominee – D&AD, impact (2021

ONLINE VIDEO

Next Project
VOLKSWAGEN