1.5 MILLION MATTRESSES
AUPING

We literally used the problem to tell our solution.

TVC

Idea

Every year, 1.5 million mattresses are thrown away in the Netherlands. Causing major environmental problems. So to launch the world’s first fully circular mattress, the Auping Evolve, we made a campaign using discarded mattresses as a canvas. And gave hundreds of discarded mattresses their last supporting role.

MAKING-OF

Results

Silver – Epica, Environment (2021)

Bronze – ADCN, society (2021)

Nominee – ADCN, animation & motion design (2021)

Winner – SAN, durables (2021)

Finalist – Sustainable Brand Index (2021)

Bronze – Esprix, durables (2021)

Nominee – SAN, actualiteiten (2021)

Next Project