We changed the hated cookie pop-up to a protest sign.
By changing the cookie protest, we asked website visitors to agree to explicitly ban discrimination and violence against the LGBTQ+ community by constitutional law. Something that is not yet legally established in the Netherlands.
We launched the pop-up and invited other brands to add it to their website. Within days it had grown into a movement with the support of more than 65 brands, like the national football association, political parties and festival organizations.
Webby Awards — Nominee — Viral Marketing
Eurobest — Shortlist — Media
SAN Accent — Winner — Smart Idea
Lovie Awards — Bronze — Best Use of Media
Lovie Awards — Bronze — Social Media
Lovie Awards — Bronze — Viral Advertising
Lovie Awards — People’s Lovie — Viral Advertising