1.5 MILLION MATTRESSES
AUPING
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Using the problem as our solution; thrown away mattresses as key-frames of the commercial.
TVC
Idea
Every year, 1.5 million mattresses are thrown away in the Netherlands. Causing major environmental problems. So to launch the world’s first fully circular mattress, the Auping Evolve, we made a campaign using discarded mattresses as a canvas. And gave hundreds of discarded mattresses their last supporting role.
MAKING-OF
Results
Epica — Silver — Environment
ADCN — Bronze — Society
ADCN — Nominee — Animation & Motion Design
SAN Accent — Winner — Durables
SAN Accent — Nominee — Actualiteiten
Esprix — Bronze — Durables